Why Franchising is Going Global Assignment Example | Topics and Well Written Essays - 500 words - 33

Why Franchising is Going Global - Assignment Example Social structures – the structures within the international market differ from those within the US. Consideration of these factors will enable the franchises to effectively undertake operations within the global market. The business operations of the franchises must become integrated with the social structures within those countries. Cultural values and attitudes – in seeking to satisfy the new customers which the franchise will get in the international market, understanding the customers becomes essential. A consideration of these elements becomes essential in managing the cultural diversity which is created through the expansion of the franchise into the international market. The attitudes and values will be essential in the development of strategies aimed at marketing the franchise to the international market. In seeking to enhance the appropriateness of franchise products within the international market the franchises must undertake different approaches. These appro aches will be aimed at ensuring the products match with the demands of the new international market. The franchises would be required to undertake the following activities. Evaluate the country’s economic system in seeking to ensure the utilization of business operations which are appropriate to the economic system. The franchises must undertake research within the country in which the franchise will operate in order to understand the operational elements which must be present for successful business operations. This would enable the franchises to learn about the various laws and regulations existing within the country, and the source of business supplies(Pipes, 2014). Understanding these factors will present the franchises with the capacity to undertake business operations successfully and ensure the appropriateness of their products. This study will enable the franchises to implement effective business strategies which are based on the situation analysis of the various elem ents which govern business operations within the other countries.

Creation of a navigation system for impaired hearing persons Essay

Creation of a navigation system for impaired hearing persons - Essay Example This report has outlined some of the main stages, their requirements, operational needs, and other valuable details. I hope this research will offer a brief idea of development of navigational system for impaired hearing people. 5 A lot of people have hearing problems. In addition, a number of people have difficulties to discover their way back home or to other places by foot. Until now, there are lots of products available for both problems, however there are no such systems or devices, which are resolving both difficulties at the same time. So, I have decided to develop a navigation system for impaired hearing persons. This report will provide a brief introduction of different aspects of navigation system development for hearing impaired persons. The development of the system will started after collecting the system main development requirements. In this phase we will require to conduct a detailed analysis of overall system development requirements analysis. For this task we need to take requirements through an extremely carefully way. This involves the better understanding of the main problems and difficulties faced by these people and needs for the system for their movement and navigation within specific areas. For this purpose we need to conduct detailed interviews, analytical studies, and surveys for collecting the main requirements from impaired hearing people. This process will be most sensitive area or phase of this system development process. This will involve the designing of system for hearing impaired persons, which will offer them better and automatic navigation all through their way. This area will require extensive user interface designing and interaction research. This system will need a special type of system that involves the enhanced user interface specially designed for hearing impaired persons. This will involve some special treatment for the people who have less number are interaction means to world. Here we will add some

Certified General Accountant Essay Example for Free

Certified General Accountant Essay As a Certified General Accountant (CGA), ethics are a fundamental requirement. CGAs affect the welfare of their clients and also the wider stakeholder-society. It is crucial to work in accordance with the six CGA Canada Code of Ethical Principles. Fraud and negligence do occur however and they have negative implications on the professional, the client, the professional body, and society as a whole. For example, in the case of Kelley Lynch, she was trusted by her client, Leonard Cohen, to work responsibly as his business manager (Malemed). Unfortunately, her activities can be analyzed to demonstrate how she failed to act responsibly and directly violated three ethical principles. Lynch violated the ethical principle of Trust and Duties. As a professional accountant, Lynch failed to honour the trust that her client bestowed upon her and used her privileged position as business manager to cater to her own needs. For example, Lynch conspired with Richard Westin to hire him as Cohen’s tax lawyer in order to cater to her self-interest With Westin’s help, they devised a complex corporate structure as a vehicle for retirement savings. Taking advantage of her privilege to access Cohen’s finances, she stole over $50 million. Another key violation is that she failed to remain independent in mind and appearance, as she was once in a personal relationship with Cohen (Malemed). * * Lynch also violated the principle of Responsibilities to Society. She failed to uphold to responsibilities to society, which include acting with trustworthiness, integrity and objectivity. She failed to display these characteristics in her own actions and in her dealings with her colleague, Westin, while serving her client. For example, Lynch is entitled to 15% management compensation, however she broke Cohen’s trust by stealing more than $5 million of his savings, which is greater than her defined compensation amount. She failed to act with integrity and objectivity, when her client took time off from his career. She used this opportunity to receive more royalties through the scheme that Westin helped to develop (Malemed). * * Lynch also directly violated the principle of Deceptive Information. As a professional accountant, Lynch failed to not be associated with information that is false or misleading. With Westin’s help, Lynch pretended to sell Cohen’s music-publishing company and royalty for $12 million. Lynch falsely stated to Cohen that the money from the sale would go to a company owned by his children, but instead it went to a company almost owned entirely by Lynch (Malemed). * * In conclusion, Lynch failed to act responsibly with handling the finances of her client, Cohen and directly violated at least three of the six ethical principles. This is just one incident of fraud and negligence that has occurred in professional accounting bodies. Therefore, to maintain the integrity and respect of the CGA profession, it is crucial that members always act in accordance with the CGA Canada Code of Ethical Principles.

We Are Surrounded By Advertisements Media Essay

We Are Surrounded By Advertisements Media Essay The Absolut Vodka advertising campaign has been going on successively from 1981.this has been going on for over twenty years; this is practically forever in advertising. Industry insiders consider it being the most successful campaigns when it comes to the history of advertising. It is not often that one comes across ads which scratch on the copy to center of attention on the visual appeal. Absolut Vodka is one such campaign. More over the star of the ads is constantly the gorgeous, sneaky, chameleon-like bottle from Sweden. It is brilliant as it focuses on the visual to pass the message. The Absolut ads are mainly celebrated for their ingenuity as their longevity. They are full of humor, invention, and thoughts as they deftly talk about the brands values, often containing little confronts to the reader to understand just what is going on inside the ad. Still advertising campaign has gone into a point of wining many rewards, as well as charter membership in the American Marketing Ass ociation. It was initiated into the Hall of Fame in 1992 together with two additional brands: Coca Cola and Nike. The advertising campaign was conceded by TBWA Advertising. In order to ensure this report, there is a need to analyze the turn out ads for this brand to show the role played in shaping the fortune of ABSOLUT. However there are a diversity of themes which the agency worked on in attempt to reveal the fascinating usage of symbols and signs expressing the message of the brand. This include; cities, arts, products and holidays etc. It was necessary to delve into the past of the brand while taking a look at the communication messages so as find its meaning . this help to see how the layers kept increasing to the brand images. Absolut Vodka is a Swedish brand of vodka, produced near Ã…hus, Scania, in southern Sweden . Although, it was not a refined product, it contained world class raw components: uncontaminated Swedish water and wheat . this was referred as Absolut pure vodka . in 1970, the Swedish government had taken control of the production and distribution of the beverage alcohol industry, including Absolut .By the late 1970s, , Abosult would have to become an export product incase the distillery would survive .The brand owners surprisingly knew that they had to tap America as the main market . In the 1970s America reported thatr 60% of the vodka was being consumed in the free world However most of vodka consumed in America was made in America and it was sold cheaply .it was held that all vodka are of th e same quality this was because the production was effortless. Especially when compared with Scotch and other whiskeys .only a few of necessary ingredients were needed and there was no need for aging., as with Scotch and other whiskeys .another reason is that majority of consumers mixed their vodka with tomato juice, orange juice, tonic or other mixers. They didnt much care about the underlying quality of the vodka. The piercing on the bottle is the signifier that has more to do with the norms of the gay and punk communities found in America probably in 1960s. The fashion accessory shown here is symbolic of current upcoming society particularly the gay subculture. That was gaining momentum. The ad was even released through the time. The piercing also symbolizes a non-traditionalist fashion proclamation. Further it is symbolizes use of human body as a image to show the freedom from the community norms or system of behavior Signified. Sincerely speaking about experimenting with your body is the implication that comes visually in the ad. This is shown with the result of glow in the background. It works as a glare of publicity. Well the bottle is no longer just a bottle, but a metaphor of the human body. The identification of people who believed to the concept of being Practical with their body, particularly the gay subculture The upright body language of the bottle possibly has a direct connection to the human posture and demonstrates the boldness of the person to go communicate to the world. The ad gives them this space to voice their openness. This space then becomes their platform of self-expression. Almost as if to say, this is me I am comfortable with myself and the way I want to experiment with my body. The endeavor of the marketer is to no longer keep it restricted to drinking vodka but to make the bottle an icon that is relevant to them. This icon is then anticipated to be holding close by them. Also important to note that the color coding of a black background exaggerates their emergence. Gay as a trend has existed since time memorials. The black background shows how these people may have actually come out from the darkness or the shadows which they were hiding behind to an open platform into the public interest. They can now declare their sexual predilections. The Absolut Vodka bottle over the years has become conventional sign in advertising. It has been branded so well that shape of the bottle itself has turn out to be an iconic figure for designers as well as the general community. Main stress in their ads has paid attention on symbolic descriptions and ideas which most of the time contain a dual meaning. The translation of the meaning is slightly simple though enough for viewers to like because the meaning differs throughout every ad even though the idea is always the same. The ads often relate to ideologies within the society, following general trends, political affairs and art. Due to this, the advertisements do not always focus on audience but slightly expended their boarders to reach different kinds of demographics. By maneuvering the bottle Absolut has managed to clearly bring the meaning of the message through symbols and language from the surrounding For example, introduction of the slogan Absolut Brrr! which was visually fixed with a bottle covered in blizzard. Through this we are able to see the strong relationship that Absolut Vodka ads have with iconicity and how over the years successfully branded the product. The worlds longest and interrupted advertising campaign named absolute vodka was founded in 1879 by Lars Olsson Smith the now forth largest international spirit is now available to more than 126 nations. This is all due to much fame through its advertising campaign that made it win many awards, including charter membership in the American Marketing Associations Marketing Hall of Fame. The original idea for the campaign is said to have come from a South African artist; who claim to have gotten the idea while in his bathing tube.33333333 The magnifying glass is used to emphasize the name and the country from where Absolut Vodka comes. This shows the nervousness in the connection between USA and Soviet Union. This ad was published when the Soviet Union was particularly unpopular in the United States due to its invasion of Afghanistan and also the downing of a Korean jetliner,The time period in which was this ad subtly emphasized the fact that Absolut was made in Sweden, not in Russia. It was common knowledge that Vodka was synonymous with Russia. Despite speaking of its origin from Sweden on the produce itself. Most citizens who consumed the drink did not decode the message directly. Its the same experience of how people at times fill in the gaps as they have embedded in their minds due to sub-conscious conditioning. I draw logic from the research done wherein people look at the first and the last word and are able to understand the word, irrespective of the spelling in between being right or wrong. In the same manner vodka comes from Russia was the accepted belief although one tend to take that in vain. They were to state that the drink actually came from Sweden, but this would not occur to them that it is of great significance. This is because the connection has been well-known in their mind. The promoter was aware of this psychology of the consumer and they deliberately downplayed the Sweden relationship for the brand. This plan was employed until it was perfect time to highlight the truth. Thus during this period of anxiety the Key point delivered was on its Swedish origin. There is a strategic placement of the silhouette of Absolut vodka bottle in the core of the visual clichà © of Christmassy stuffs. Moreover this is a tactful route to turn out to be one of the numerous icons that portray tradition of Christmas celebration. This supply the consumer with what Christmas tradition is all about. The background of a home shows that consumption of Absolut vodka to commemorate Christmas at home is part and parcel of the Christmas tradition. Further a story is being told inside the toy train figure of the bottle. The setting probably explains the descriptions of how a typical American home seems to be during Christmas time. It right away talks to a socio-economic sector of families Theme Absolut Cities: These ads are a sequence of cities-detailed ads Absolut Las Vegas; The idea that classify a city Signifier: Shrimps and sauce in this case, cap of the bottle arranged in the figure of the Absolut bottle Signified: The food relation of Las Vegas as a city disparate to the mental imagery which one would instantly draw for it as a Casino city. Well this ad is well done and of course breaks the illustration clichà © of Las Vegas as a city. It also brings out another surface of it .it raises question why there is roughly purposeful intention not bring out the Sin City image of Las Vegas in the Ad .it is not wise to take vodka without beer. A true specialist will always eat something after downing a glass; hence the above visual-logic would make sense. Though we dint know relationship between shrimps with Las Vegas. Las Vegas is about extremes. This extends to shrimps which are seen as exotic food and probably invokes an elitist consumption attitude. The advertising campaign for Absolut vodka was considered the best of the 20th century. Yet not known whether it was due to the ads, the unique bottle shape that made Absolut the best imported vodka in market. Michel Roux of Carillon Importers spends more than any other label on advertising to ensured that the sales of the Swedish brand increased in declining market. Throw away ads of the industrys typical bottle and glass , Geoff Hayes of the TBWA agency made the first Absolut excellence ad featuring the short, clear bottle putting on a halo. Incidentally this was the same bottle claimed by marketing research to the tune of $ 78 000,that it would fail since it did not have a paper label and also the neck was very small for the bartenders to holt it. In Absolut Original the bottle was fixed in stone as if it was very old. In Absolut Manhattan a satellite photo of New York anticipated central park fashioned like a bottle. In Absolut Seattle a rain pond had the bottle figure and in Absolut L.A. a swimming pool was calculated in the now renowned bottle shape. The city ads have turn out to be among the most admired Absolut ads. In Absolut San Francisco you barely observe the bottle for the fog. In Absolut Chicago the breeze is blowing away the inscriptions from the bottle. In Absolut D.C. the bottle is covered in red ribbon. Most of European towns are featured, for instance, Absolut Copenhagen demonstrate doorway to Tivoli converted to the famous bottle shape. Also Holmenkollen was converted for Absolut Oslo, the locals cried foul, with no will to relate their much-loved game with alcohol. However in Absolut Berlin it was a piece of the wall and in Absolut Naples a lampshade and hanging laundry that wisely copied the shape of the bottle. The greatest release for Absolut emerged when daughter of the Swedish Ambassador communicated to Andy Warhol into painting a celebrity statue of the bottle. The artist was fascinated because he never took alcohol. He only used Absolut as cologne. Absolut Warhol followed by ads comprising many unknown painters, photographers sculptors, but For artists like the Brazilian painter Britto, the Absolut payment was a commercial get through. All the samel Absolut has run almost 500 advertisements most of them featuring artists from varicose places. Up to date art community still talks about the 32-page Absolut Glasnost. Common run have shown South American, African Swedish, American, and other artists. Absolut ads have become a collectors item and many galleries actually sell old cut out ads. There are several books about the ads and the Absolut software (1-800-568-1566) that is a virtual museum of Absolut art. The first seasonal Absolut advertisement extravaganza was a much-talked about microchip playing Christmas carols in 1987. Later ads have included a packet of seeds (Absolut Spring), Donna Karan mittens; designer silk scarves and panty hose all sporting the Absolut bottle. In 1990 the New York magazine had a working forty eight piece Absolut Puzzle. Another Christmas the agency created an ad with a snow flake-filled pouch so that Absolut Wonderland snowed as if it was in a glass ball when you shook it. One year Absolut inserted a sheet of stamps with its Warhol, Haring and Rusha ads with an 80 proof denomination. The stamps were actually accepted by most post offices as legal postage. For an ad in Playboy magazine, Absolut created an Absolut Centerfold with a bottle without any text on it but with an accompanying playmate data sheet complete with things like the perfect night: at home with my closest friends, Sven, Bjà ¶rn, Ingmar, while jumping back and forth between the sauna and ice baths, we exchange our favorite galaxy recipes. If it had not been for Absolut and its extender products Pepper, Currant, Citron and Mandrin, the world may never have realized that Sweden had a substantial liquor production. Thanks to the campaign, Absolut may now be more famous than Volvo. Today it is the House of Seagrams that distributes Absolut in North America, after Michel Roux and Carillon Importers (who took the vodka from nothing to 3 million cases a year) was booted out by the Swedish VIN Sprit monopoly. The successful Absolut marketing formula perfected in the U. S.A. is now practiced all over the world. The advertising campaign has also led to many parodies. Mad magazine ran Absolut Liver with an x-ray of a liver that has a silhouette of guess what? In Absolut Winter you see a virgin snow-covered background on which a man is urinating and thereby drawing a yellow pattern in the snow of you guessed it. When the advertising critical Ad busters ran ads entitled Absolut Nonsense, Absolut Impotence and Absolut Silence, the producers threatened to sue the magazine. The Absolut Nonsense copy stated any suggestion that our advertising campaign has contributed to alcoholism, drunk driving or wife and child beating is absolute nonsense. No one pays any attention to advertising. When looking at a series of ads, we have a better idea of the artistic significance attached seen in the images.it is true to saythat the image of the Absolut bottle is now a cultural icon.it ia aimed to make it identifiable as a distinct sign of class for all who sees it.however the reader should recognise the vodka bottle surrounded by the text to make sense of the ad.   This expectation depends on the network of ads that have paved the way to it.  quick identification of the image qualifies the reader of an Absolut ad to be a member of an private club.   the campaign aims to register everyone to be a member of the group by affirming that their art and the bottle, shows significant cultural reflections of people associated with the upper class that are appropriate to all associates without putting into consideration their actual class status. The different genres of Absolut ads carry distinct cultural messages, and contain a universal class claim that is associated with the image of the vodka bottle.   The ads reinforce the cultural myth that American culture is defined in terms of class structure.   However, it offers a mixed message about class that is clear and liquid: class can be bought. this campaign has the idea that American society is clear in terms of class through setting ,object, , audience, camera angle in the advertisement.   The promotions confront this idea by making it public in most magazines reaching people of all kind.   Moreover they are bridging the gap in cultural class, when authorizing such a various audience connection into an exclusive ad campaign. The advertisement is not only selling the reader vodka, but also selling the false impression of an earned communal place connected with the higher class. The class theme within the Absolut Vodka advertising campaign is demonstrated in one of the most new published Absolut ads entitled, Absolut Voted-Off.   This is very basic ad shows four bottles of seasoned Absolut Vodka put together on the left side of the page.   The bottles are described by bright, yellow, purple and orange.  The original absolute vodka when you look at extreme right side of the page, which is not facing the viewers, is the original Absolut Vodka bottle that is only revealing half of its cold, blue label.   The text, Absolut Voted-Off appears at the bottom of the page.   What does this ad reveal on the surface?   At first glance it seems to be selling the new flavored vodkas, representing them as important and associated with a distinguished category.   However, this advertisement is characteristic of the mixed messages portrayed by the Absolut advertising campaign. 333333 Conclusion: Absolut Vodka ad campaign is unbeatably one of the big thoughts in the ad industry. This is because it has endured the test of time for over twenty years. Having gone through the ad campaign over a period of time, the semiotic the campaign is actually the preliminary years in which the bottle symbolized a person and his humanity. Moreover the campaign has something to do with the world and its inhabitance. The changeover is sparkling. From the marketers approach, these days Absolut is not just about America; it is mounting its reach internationally. Now It is no longer person precise and neither focus on personalitys story of belongingness or nor characteristics. It has more to do with the larger picture. It is the world that is today and what we wish be like. Interestingly the world these days is undeniably beyond America. In my standpoint an additional reason for this move is the heart-to-heart experience. Just to explain further, a kind of homogeneity is seen still in the immeasurable variety which is in existence today. However homogeneity might be; a need for safety from terrorism, the wish for cure to a fatal disease likes Aids, etc. The plan in the larger sense fits a combine aspect for nations, states, society and also persons. Never the less ad campaign concentrate on certain universal matters and for that reason it is trying to raise a global campaign and a innermost idea of what an Absolute World could be.

Oscar Mayer Essay -- essays research papers

Problem: One of the key issues faced by McGraw is that there is a large gap between his projections for next year, and what the manager’s are promising him . His goal is to obtain a 15% increase in the operating income from his division (OM, LR and NP). The managers are projecting a decrease of 5.2% from the current year. In absolute terms there is a gap of $27 MM in the projected divisions operating income. If McGraw were to keep his A&P budget the same as last years, he would save $32MM over the managers’ projections. Therefore, one solution could be to effectively use the strengths of the product lines and the A&P dollars by consolidating his sub-divisions. Analysis: Comparing the contributions and costs of the three product lines OM, LR and NP as a percentage of the total division’s numbers for the three years can give a detailed picture on the successes and failures of each sub-division, their strengths and weaknesses. This exercise lets us determine what percent of the divisions’ A&P budget is dedicated to Oscar Mayer vs. what percent of the divisions operating income comes from OM vs. LR. Louis Rich Brand Strengths are growing market segment, â€Å"health conscious† segment contributing to the rise in the operating income exponentially. However, a 33% of division’s advertising and promotional budget is being consumed for a 24% of total revenue or 14% of division’s operating income. While contribution to operating income is exponential, it is still less than 1/4th of the total divisions operating income. Oscar Mayer Brand Oscar Mayer brand has been developed over 100 years. It has a strong brand name, brand equity associated with it. It has established marketing and distribution channels. The numbers show a decline in the operating income of 18% over 3 years in part this may be due to a decrease in percentage of division’s A&P expenses directed towards OM brand. There is a question as to whether LR brand is cannibalizing OM brand. New Product Stuff’ n Burger numbers shows that a proportionately large spending on A&P is still generating no operating income. It is in the red. This points out the difficulty and expense involved in developing new brand or products. One of the key questions to ask is if the Louis Rich Brand is eating away into the Oscar Mayer’s market share? The two tables below show a decrease in the Oscar ... ...eat Oscar Mayer products. The tag line can say Oscar Mayer: offering choice and variety, fun and relaxation. Extend Product line This would require the company to reposition Louis Rich brand under Oscar Mayer Brand, without loosing its target audience, the health conscious group. (Both division can leverage off of the well reputed brand name Oscar Mayer.) Introduce repackaging, ready to eat lunches – including red and white meat variation. The focus here would be convenience for working people and enjoyable for kids. Pricing Strategy Running a sales promotion offering two for one package deals. Can sell white meat products via vending machines at health clubs and give free Samples to women. Cutting price of Oscar Mayer products in order to gain more market share and become more in line with the market competition. Products from Oscar Mayer and Louis Rich under the Oscar Mayer umbrella would need to be priced competitively with products from Smithfield, Ball Park, Hillshire Farms, Butchers, Tyson, Carl Budding and Kellogg’s etc. Russell Winer. Marketing Management 2nd ed. Prentice Hall, 2004. ISBN 0131405470. Custom Business Resources. Prentice Hall, 2005. ISBN 0536921288.

MACBETH oral presentation :: essays research papers

As the play nears its bloody conclusion, Macbeth's "tragic flaw" comes to the forefront: like Duncan before him, he is too trusting. He believes the witches' prophesies at face value, never realizing that, like him, things are seldom what they seem. Thus he foolishly fortifies his castle with the few men he has left, banking on the fact that the events the witches predicted seem impossible. But in fact these predictions come true: the English army brings Birnam Wood to Dunsinane, and Macduff, who has been "untimely ripped" from his mother's womb, advances to kill Macbeth. The witches have equivocated; they told him a double truth, concealing the complex reality within a framework that seems simple. It is fitting that the play ends as it began: with a victorious battle in which a valiant hero kills a traitor and displays his severed head. The first thing we hear of Macbeth in act one is the story of his bravery in battle, wherein he cut off MacDonald’s head and displayed it on the castle battlements. Here at the end of the tragedy, Macbeth, himself a traitor to Duncan and his family, is treated in exactly the same manner; after killing Macbeth, Macduff enters with Macbeth's severed head and exclaims "behold where stands / Th'usurper's cursed head". The play thus ends with the completion of a perfect parallel. The moral at the end of the story is that the course of fate cannot be changed. The events that the Weird Sisters predicted at the beginning of the play happen exactly as they said, no matter what the characters do to change them. Macbeth tries his hardest to force fate to work to his bidding, but he is not successful; Banquo still becomes the father of kings, and Macbeth still falls to a man not born of woman. The man who triumphs in the end is the one who did nothing to change the fate prescribed for him. In-depth summary of important points in the scene As the play nears its bloody conclusion, Macbeth's "tragic flaw" comes to the forefront: like Duncan before him, he is too trusting. He believes the witches' prophesies at face value, never realizing that, like him, things are seldom what they seem. Thus he foolishly fortifies his castle with the few men he has left, banking on the fact that the events the witches predicted seem impossible.

Collectivism in My Big Fat Greek Wedding

†¢All the Greek families from the neighbourhood are very together, as they all join up together at the Greek restaurant. †¢When the main character asks her father if she can go to University he gets very upset and says no, as he doesn’t want her to leave the family and get on with her life. †¢The father offers money to Thia Voula for her travel agents business; this shows how they help each other within the community. Tula asks to her boyfriend, if he went on holiday with his cousins, and he says no, she is shocked as she has 27 close cousins which they travel and do everything together. †¢Ã¢â‚¬Å" Greeks marry Greeks, to breed Greeks† this shows how closed they are in their own collective community. †¢The are in which the restaurant is located, only has Greek owned business, like the travel agents etc†¦ †¢Tula is always worried about her family ( shown by the way she is so worried about what her family will think when she marries a â€Å"xeno† (foreigner). During Easter dinner, the whole family gets together, they eat and dance (together! ) †¢When Toula and her family are choosing who they are going to invite to the wedding, Toula wants a small wedding, whereas her father wants to invite everyone, even the people that Toula doesn’t really talk much to. †¢Toula’s mother invited the whole family over when Toula was inviting her fiancee’s family to a â€Å"small quiet dinner to meet the parents† †¢There is a great difference between the invitation number on Toula’s and her fiancee’s party. (Toula’s is 4 times as big).